Hoy, los grandes Cult of Luna, lanzaron el video de Cold Burn que formará parte de su nuevo álbum The Long Road North a ser lanzado el 11 de febrero próximo a través de Metal Blade Records. Además, el álbum le da el título al videojuego producido por North Kingdom Greenhouse:
We have done many music video projects over the years, always aiming to find a unique angle. With the brief we got from the band, we saw an attractive creative opportunity to explore what we believe will be the future of music video creation—combining music with real-time technology and interactive storytelling. The video for Cold Burn will be followed by an immersive game experience where fans can immerse themselves in this unique visual world we created for the album called ‘The Long Road North’
Building the experience in Unreal Engine allows us to invite fans as the hero of the story to explore the music video in their unique way. The song is adaptive to how you navigate the world, so every time you play the music video game, you will get a different experience. The project is an innovative collaboration between Cult Of Luna, North Kingdom, and Arctic Game Lab, and developed by a team of game designers, 3D artists, and musicians in the north of Sweden.